Instagram is constantly throwing curveballs at us, with the ever changing algorithm and new features. Instagram Highlights is one of these features, and we dare say it is one of our favourites!
In this post we wanted to share with you our favourite ways to use Instagram Highlights to make the most of your stories!
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What are Instagram Highlights?
On Instagram, you can post stories throughout your day that will be available for anyone to see for 24 hours. After the 24 hours are passed, only you will be able to see your stories in your insights and analytics. However, Instagram Highlights are a way to ensure that your stories are available for much longer.
Your highlights are found on your Instagram profile, and you can customise them by changing their name and cover photo, and add whatever story you would like to it. The highlights can be anything from a collection of your #Outfitoftheday, dedicated to a specific destination or hotel, or simply a collection of stories from a great dinner out with your friends.
As you can see, there are loads of ways to use Instagram Highlights, and below we share our top 3!
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Our top 3 ways to use Instagram Highlights
1. Sharing our retreats
We LOVE sharing everything that goes on at our retreats, and Instagram Highlights lets us save all the stories from the retreats so you can watch them over and over again! Almost all of our Puerto Vallarta retreat happenings is to be found in the PV highlight (all though we always leave some secrets for only the alumni to know), and we can’t wait to continue doing this!
You’ll find that all our upcoming retreats will be saved on our profile, so you can get all your questions answered and not miss out on the fun!
2. Making sure people are up to date with our blog posts
We publish blog posts on here once a week, but sometimes it’s tricky to remember to check in. Naturally, we share them on our Instagram stories, and then we can save them in the ‘Blog’ highlight! That way, when a new followers comes along and wants to learn more from us, or get more information about any of the retreats, they can simply go through the blog highlight and swipe up anytime something is of interest! It’s so convenient, and it keeps our blog posts evergreen!
If you have a blog, make sure to use this to your advantage as well. Create a highlight related to your blog, and save all stories there that promote your blog posts! If you have a business account on Instagram, you’ll be able to use the Swipe Up feature once you hit 10k, and you can start driving some serious traffic from Instagram!
3. Making sure our followers can easily get the information they need
Last, but not least, we always make sure that we have information about our upcoming retreats and line-up in our Instagram Highlights. We know that many people don’t always have the time to visit our website or reach out to ask for information, so we have made sure that this is clearly available in our stories!
Once our 2019 retreats are launched (sign up to our email list to be the first to know!), this will also be a highlight on our Instagram profile, where you can find everything you want to know!
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